I was Head Of Marketing for north London estate agents, Hotblack Desiato, for 7 years: setting them up on social media as well as re-branding the company. I moved to multi award-winning Nexus Studios in Shoreditch as Head of PR and social media.
Realising my true passion was for Social Media Marketing, I ‘quit the day job’ and completed the intense 9 month award-winning Digital Mums Social Media Management training course to receive my diploma in Social Media Management. I set up my agency ‘Sarah Clay Social’ the day I qualified!
I am an absolute stickler for good customer service. I knew I had done something right when my 5 year old son said, after a really good café breakfast:
“The service was good wasn’t it, so was the food. In fact it was all really nice, but I suppose it has to be otherwise they won’t get any customers and they won’t earn any money will they?”
I now live by this mantra: I give a good service to my clients and I ensure my clients do the same for their customers! Which is why I now specialise in working with the hospitality industry – where there is the opportunity to provide the best customer experience.
People often ask what is my favourite part about looking after people’s social media accounts:
I love the initial strategising – sitting with a client and working out what they want and where they want to go with their social media then going away and working out how to put those ideas into practice.
Of course engagement is great fun too – as a born communicator – spending time communicating with others comes very naturally to me. Engagement on social media isn’t just about random chats though – it is a well thought out process intended to grow your presence and reputation across your social media channels.
As well as looking after your social media strategy and engagement for you, I really enjoy passing my knowledge on to others. One thing which I really get a kick out of is watching people’s faces as they reach the ‘ahh’ moment when I’m teaching them!
I spend a great deal of my time attending workshops, conferences, webinars etc. to ensure my skills are constantly being refreshed and that I keep up to date with the almost daily changes in the world of social media. With me at your side, this means that you don’t have to, you can concentrate on your business!
I am at my happiest when I am working (it’s true, ask my kids – if they can remember who I am!), so if you employ me to help you with your social media, you will be making me even happier!