How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an ‘Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee...
Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It’ll help you get more followers Yes, it’s true! Posting consistently will help you...
In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...
Why you shouldn’t be on Linked In

Why you shouldn’t be on Linked In

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...
How to write scroll stopping Instagram captions

How to write scroll stopping Instagram captions

A good caption on an instagram post can increase your engagement and get that post seen by a lot more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...
Hashtags on Instagram – The where, why and how

Hashtags on Instagram – The where, why and how

Why do we need them?Where do we use them? How do we know which hashtags to use – and how many? But first of all: What are hashtags? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users...
Handling customer complaints on social media

Handling customer complaints on social media

Do you ever get that sinking feeling when you open your Facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”.  Oh no! What to do? Customer complaints and negative comments can be very damaging to...