Are you a big fish in a small pond?

Are you a big fish in a small pond?

It’s a good feeling when people congratulate you isn’t it? It’s nice when you’re well known in your circle for being good at what you do.I don’t know about you but I love that warm and fuzzy feeling that happens inside when someone acknowledges my skills and...
Is your LinkedIn feed full of ‘rubbish’?

Is your LinkedIn feed full of ‘rubbish’?

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...
Don’t forget your audience in a pandemic

Don’t forget your audience in a pandemic

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...
How to ensure your social media is good enough after Covid19

How to ensure your social media is good enough after Covid19

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there – it’s now up to us to make the most of...
How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an ‘Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee...
Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It’ll help you get more followers Yes, it’s true! Posting consistently will help you...
In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...
Why you shouldn’t be on Linked In

Why you shouldn’t be on Linked In

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...