If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy. Why is this so important? It’ll help you get more followers Yes, it’s true! Posting consistently will help you...
Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin? To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...
In my article on ‘how mentioning other people can help your brand’, I talk about how appearing in other people’s posts on LinkedIn can be beneficial to you. However, someone can only mention you in their posts if you allow it. If you want to maximize your...
With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out? One fifth of regular Linked In users are senior executives and/or decision makers within...
A good caption on an instagram post can increase your engagement and get that post seen by a lot more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...
To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an...
Why do we need them?Where do we use them? How do we know which hashtags to use – and how many? But first of all: What are hashtags? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users...
Do you ever get that sinking feeling when you open your Facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”. Oh no! What to do? Customer complaints and negative comments can be very damaging to...
What do you do with your testimonials? If you’re planning a holiday, you look at review sites so why not in business? People like the verification of a testimonial. Watch what I’ve done with a recent testimonial I received.
