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10 common mistakes people make in their LinkedIn profile

10 common mistakes people make in their LinkedIn profile

One of the first things people look at when they’re thinking of hiring you is your LinkedIn profile. They’ll more than likely go to look at your LinkedIn profile before they go to your website. If you make these common mistakes in your LinkedIn profile, visitors to...

A Complete Guide to Using LinkedIn Hashtags

A Complete Guide to Using LinkedIn Hashtags

WHAT ARE HASHTAGS ON LINKEDIN? Hashtags on LinkedIn are a filing system. Using hashtags on LinkedIn will help you categorise content or people on LinkedIn. You can use hashtags when searching for content or for people in specific roles. For that reason, it’s important...

LinkedIn brings out a new feature: Creator mode

LinkedIn brings out a new feature: Creator mode

What is LinkedIn’s ‘Creator Mode’? LinkedIn are rolling out a whole load of new features and Creator Mode is just one of them. ‘Creators’ are people who create their own, original content on LinkedIn.  Did you know that only between 1% and 2% of active users on...

How to make sure you don’t miss your DM’s on LinkedIn

How to make sure you don’t miss your DM’s on LinkedIn

Direct messaging on LinkedIn is where the real magic happens.  Once you’ve started to build your connections on LinkedIn, the next step is to grow those relationships.  Otherwise, they just remain as ‘connections’ and they never become ‘potential business...

How to write great content on LinkedIn

How to write great content on LinkedIn

To really succeed on LinkedIn, you need to write great content! I know it sounds simple but it’s actually quite easy to overlook quality for the sake of quantity. People often ask me ‘How often should I post on LinkedIn?’. I always reply – ‘As often as you can create...

Are you missing some of the comments on your LinkedIn posts?

Are you missing some of the comments on your LinkedIn posts?

How DOES LinkedIn work?  How DO we get good engagement on our posts? LinkedIn is about connecting with others and it’s about building relationships. This is so much more important on LinkedIn than on the other social media platforms. The comments on your posts...

The fast way to get your first 500 connections on LinkedIn

The fast way to get your first 500 connections on LinkedIn

We don’t know why LinkedIn have decided that ‘500’ connections is the magic number, but it is! Maybe they got the idea from ‘Fortune 500’? Who knows? When you join LinkedIn and you’re building up your network, whenever you get a new ‘connection’, the number of your...

Will your audience understand what you have written in your post?

Will your audience understand what you have written in your post?

Sometimes, if we're an expert in something, we may talk in 'our' language. We may use words and phrases which we use every day forgetting that those who don't work in our industry have no clue what those words mean. I was in a networking meeting the other day and...

How to create an event on LinkedIn

How to create an event on LinkedIn

What are LinkedIn ‘events’?   ‘Events’ on LinkedIn are a way of promoting a conference, meet up or other ‘event’ you are holding either offline (one day maybe….) or online.  The events don’t have to be held on the LinkedIn platform and don’t have to...

Provide solutions, not problems

Provide solutions, not problems

What your customers need are solutions, not problems. Yes, if a customer comes to you with a problem and you see that the only way to really solve this problem is by addressing something much larger, you have a duty to tell them. What is vital here is that you offer...

Schedule your conference calls in your LinkedIn DM’s!

Schedule your conference calls in your LinkedIn DM’s!

You can book your video calls directly through LinkedIn! Good old LinkedIn have made it even easier to connect with each other – don’t you just love them? If you want to ‘link out’ with someone (to know what that means you’ll have to head to my blog on my website!)...

Helping is the new selling

Helping is the new selling

In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...

The What, Why and How of LinkedIn Stories

The What, Why and How of LinkedIn Stories

What are LinkedIn Stories? LinkedIn Stories are a way of sharing content with your audience for a limited time only. Stories don’t form part of your ‘feed’, they sit behind your profile photo. They’re only available on the mobile app, so if you head to your mobile app...

Would you get married on a first date?

Would you get married on a first date?

Are you married?  If so, how many dates did you have before you tied the knot?   I doubt (but please forgive me if I'm wrong), that you got married on that first date? What has this got to do with LinkedIn?   I'm talking about sending connection requests....

3 common mistakes people make on LinkedIn

3 common mistakes people make on LinkedIn

LinkedIn is currently one of the best places in the world to build relationships and turn those relationships into customers and clients.  Since lockdown, people all over the world have realised the importance of finding and conducting business on-line and LinkedIn is...

Should I pay for LinkedIn Premium?

Should I pay for LinkedIn Premium?

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

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