branding, brand colours

What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you?

When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable?

When people see your banners on your Linked In page – are they consistent with the rest of your branding, with your banners on your Facebook and Instagram feeds for example?

It’s important that your brand presence is consistent and that it is ‘yours’.

I wear my brand colours all the time; my office wall is painted ‘Sarah Clay orange’, my bike is purple (more by accident to be fair!).

Because of the fact that I am not only consistent with my brand but persistent with it too, I get photos from people I hardly know of all things orange and purple saying “I saw this and thought of you.”

When you think of Virgin for example – you think of red; EasyJet orange is really recognisable and, even when you see a similar orange elsewhere, it’s likely that your mind will drift to the Easyjet image, and the next thing you’ll be booking your holiday.

Have you chosen your brand colours yet?

How to link your Instagram and blog accounts

Guest blogger Mo Lawson on how to link your insta and blog stories.

How to ask for recommendations on LinkedIn

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

Why you should give recommendations on LinkedIn

Before I dive into the reasons why you should give recommendations to people on LinkedIn,  I should probably tackle the two most common questions I get asked here: 💜 What is a recommendation on LinkedIn? 🧡 Why is a recommendation on LinkedIn different from a...

How to increase the SEO of your LinkedIn profile

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

How to write a LinkedIn Headline that will help you get more customers

Your LinkedIn headline is the most important part of your LinkedIn profile. It goes with you where ever you appear on LinkedIn. It is your shop window, your elevator pitch. So it's essential that it clearly and succinctly explains exactly what you do. What is your...

How to use the ‘Teammates’ Feature on LinkedIn

When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an effort.  The Teammates feature on LinkedIn...

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