branding, brand colours

What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you?

When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable?

When people see your banners on your Linked In page – are they consistent with the rest of your branding, with your banners on your Facebook and Instagram feeds for example?

It’s important that your brand presence is consistent and that it is ‘yours’.

I wear my brand colours all the time; my office wall is painted ‘Sarah Clay orange’, my bike is purple (more by accident to be fair!).

Because of the fact that I am not only consistent with my brand but persistent with it too, I get photos from people I hardly know of all things orange and purple saying “I saw this and thought of you.”

When you think of Virgin for example – you think of red; EasyJet orange is really recognisable and, even when you see a similar orange elsewhere, it’s likely that your mind will drift to the Easyjet image, and the next thing you’ll be booking your holiday.

Have you chosen your brand colours yet?

How to make sure you don’t miss your DM’s on LinkedIn

Direct messaging on LinkedIn is where the real magic happens.  Once you’ve started to build your connections on LinkedIn, the next step is to grow those relationships.  Otherwise, they just remain as ‘connections’ and they never become ‘potential business...

How to write great content on LinkedIn

To really succeed on LinkedIn, you need to write great content! I know it sounds simple but it’s actually quite easy to overlook quality for the sake of quantity. People often ask me ‘How often should I post on LinkedIn?’. I always reply – ‘As often as you can create...

How to increase the reach of your posts on LinkedIn.

Find out more about tagging your LinkedIn to increase connections

Are you missing some of the comments on your LinkedIn posts?

How DOES LinkedIn work?  How DO we get good engagement on our posts? LinkedIn is about connecting with others and it’s about building relationships. This is so much more important on LinkedIn than on the other social media platforms. The comments on your posts...

How to survive working from home in Lockdown (Yes, there is a mention of LinkedIn!)

I know we’ve all been working from home for a while, but if this is the new norm, here are a few tips to help you survive.  When you’re WFH, it can be really hard to get yourself motivated and once you do get going, sometimes it is hard to stop. So how can you...

Increase your chances of landing contracts through LinkedIn with the perfect profile photo

People do business with people and the need to have that personal connection is more important now than ever before. Since lockdown, being online is the only way we can connect with others, so make sure your profile shows you as a human being who does far more than...

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