branding, brand colours

What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you?

When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable?

When people see your banners on your Linked In page – are they consistent with the rest of your branding, with your banners on your Facebook and Instagram feeds for example?

It’s important that your brand presence is consistent and that it is ‘yours’.

I wear my brand colours all the time; my office wall is painted ‘Sarah Clay orange’, my bike is purple (more by accident to be fair!).

Because of the fact that I am not only consistent with my brand but persistent with it too, I get photos from people I hardly know of all things orange and purple saying “I saw this and thought of you.”

When you think of Virgin for example – you think of red; EasyJet orange is really recognisable and, even when you see a similar orange elsewhere, it’s likely that your mind will drift to the Easyjet image, and the next thing you’ll be booking your holiday.

Have you chosen your brand colours yet?

Is it worth posting on LinkedIn at the weekends and during the holidays?

We all need a break from work so it’s important that we take time off to recharge our batteries and spend time doing other things.  The things is though, that often the things that happen to us when we’re not working present good content opportunities.  We...

How to increase the reach of your posts on LinkedIn – in 2 easy steps

With LinkedIn usage growing at a considerable rate from March 2020 during lockdown, most of us know the importance of creating a presence on LinkedIn. LinkedIn has now reached 675 million monthly users (as at Dec 2020). This gives you the potential to sell to...

LinkedIn roll out Product pages for companies to help increase engagement on LinkedIn company pages

In another step to improve LinkedIn company pages, LinkedIn have rolled out a new (ish) idea: ‘Product Pages’. Product pages are a way for companies to feature specific products – in a similar way to different pages on a website. It’s a great step from LinkedIn to...

How to create an event on LinkedIn

What are LinkedIn ‘events’?   ‘Events’ on LinkedIn are a way of promoting a conference, meet up or other ‘event’ you are holding either offline (one day maybe….) or online.  The events don’t have to be held on the LinkedIn platform and don’t have to...

Provide solutions, not problems

What your customers need are solutions, not problems. Yes, if a customer comes to you with a problem and you see that the only way to really solve this problem is by addressing something much larger, you have a duty to tell them. What is vital here is that you offer...

Schedule your conference calls in your LinkedIn DM’s!

You can book your video calls directly through LinkedIn! Good old LinkedIn have made it even easier to connect with each other – don’t you just love them? If you want to ‘link out’ with someone (to know what that means you’ll have to head to my blog on my website!)...

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