Sometimes, if we’re an expert in something, we may talk in ‘our’ language. We may use words and phrases which we use every day forgetting that those who don’t work in our industry have no clue what those words mean.
I was in a networking meeting the other day and someone mentioned the word ‘engagement’. Another person asked what that word meant (in terms of social media, not relationships!).
It really made us marketers stop and think about the language we were using.
Here’s something you can try when you’re writing:
🟠 Stop writing.
🟣 Read it through.
🟠 Ask: ‘Who am I writing this for?’.
🟣 Ask: ‘Will they understand what I’m saying?’