Before I dive into the reasons why you should give recommendations to people on LinkedIn, I should probably tackle the two most common questions I get asked here:
- What is a recommendation on LinkedIn?
- Why is a recommendation on LinkedIn different from a testimonial on LinkedIn or on my website or social media pages?
What is a ‘recommendation’ on LinkedIn?
“A recommendation is a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student.”,
Please note this is from the good folk at LinkedIn themselves.
Hmmm, nothing special there you may think. Which takes me to:
Why is a recommendation on LinkedIn different from a testimonial on my website or social media pages?
Note the quote above says that a recommendation is ‘written by a LinkedIn member’. These words are what separates a recommendation on LinkedIn from a testimonial elsewhere.
A testimonial is a powerful tool for sure. I don’t know about you but whenever I buy pretty much anything online (from a pair of socks to a computer), I will read the testimonials.
If you’re applying for a job or some work, a bunch of good testimonials can work wonders to help you secure that contract. But contractors and employers should always beware of an un-verified testimonial.
If I sound like a sceptic I am not apologising! Whenever I’m employing someone, I always verify their testimonials with the writer. I do this ever since the time I did check using an office phone number which was not on the testimonial itself, I had to dig around and find it. When I called, I was told by the person who answered, “Our staff have been told they’re not to give testimonials for their partners. Especially after they’ve both been fired.” That was a lucky escape I’m sure.
A recommendation on LinkedIn is different, as the way they are written proves that they are written by that person. No verification needed.
Here is a screenshot of my recommendations section to show you what I mean:
The fact that you can clearly see who has written the recommendations gives each recommendation social proof. It is also really simple for anyone to click through to those people’s profiles if they want to know more.
Where do I look for someone’s recommendations?
The other great thing about recommendations on LinkedIn is that they sit right on a person’s LinkedIn profile so they are easy for people to find without having to ask the person for them. They remain there for anyone visiting a person’s profile to see.
If someone asks a person for a testimonial, that person can simply give them the url of their LinkedIn profile and all the potential employer or client has to do is scroll down and – boom – there are all the testimonials which that person has received from other LinkedIn members.
Ok, so that’s why it’s good to HAVE recommendations on your LinkedIn profile but why is it good to GIVE them?
(Please click here to learn how to ask for and also give recommendations)
When you work with someone and they’ve done a great service it’s always good to say ‘thank you’ isn’t it? It’s polite, it’s a nice thing to do.
Giving people recommendations on LinkedIn also has other benefits:
You are giving that person MORE than a testimonial so they are even more grateful. They may even be so grateful that they may give you a recommendation in return. I work with all kinds of clients – most are really wonderful and lovely. However, occasionally you will get a nightmare client. If you have a recommendation that you are a great client to work with sitting proudly on your LinkedIn profile, someone may be more inclined to agree to that all important discount or take on your job over someone else’s even though the contract may be smaller, more tricky or less profitable for them.
Your recommendation sits on that person’s profile along with your profile photo and your LinkedIn headline. This means that anyone checking out that person’s recommendations will see your photo and headline and may well check you out too – your profile is only a click away.
It’s likely that person will be in a similar industry to you and, who knows, may end up giving you some work or even recommending you to their connections. The least that’s likely to happen is that they will add you to their network thus increasing your reach among their connections. These people are also likely to be in a similar industry to you so who knows where that reach could take you?!
This morning I received a recommendation out of the blue! On LinkedIn it is common to ask for a recommendation but a lovely lady who I engage with regularly on LinkedIn wrote me a recommendation about how she loves my blogs and particularly looks forward to my weekly newsletter. (If you want to see what’s so good about it, you can check it out here: www.sarahclaysocial.com/newsletter).
I was bowled over by her generosity and kindness. So much so that I spent the next few minutes looking at her profile and at her testimonials. She is certainly top of my mind at the moment and actually inspired me to write this blog! It’s also very possible that I may employ her copywriting services one day as I will remember her.
- Favour in return:
When someone does you a favour, they don’t expect it but we usually always try to return the favour somehow. Maybe not immediately but sometime in the future.
So there you are my lovelies – that is why you should give recommendations on LinkedIn. You do, of course, need a LinkedIn profile as does the other person. You also need to ensure you have a decent profile photo and headline for people to click through to! If you want help on any of that – or anything LinkedIn related in fact, don’t hesitate to drop me an email: [email protected], and I’ll help where I can!