Blog

In our last LinkingOut Club talk, BizPaul gave us a great presentation on ‘Facing the Fear and Adapting Your Marketing’ – something that all business owners must do at the moment to survive the Twilight Zone that is 2020! So let’s dive into all the golden nuggets that...

You know how it feels when you read a post on LinkedIn and you think ‘YES!’. It’s a good feeling right? For a brief moment you love the person who’s profile you’re looking at.  Maybe it’s a short 3 liner or a film or a longer article on LinkedIn, it doesn’t...

In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...

You look stunning in it. When you wear it, your confidence levels soar and you feel - and look – taller. You know the outifit I mean – that incredible dress you bought for your best friend’s wedding or that Armani suit you bought for THAT interview.  So what has...

What are LinkedIn Stories? LinkedIn Stories are a way of sharing content with your audience for a limited time only. Stories don’t form part of your ‘feed’, they sit behind your profile photo. They’re only available on the mobile app, so if you head to your mobile app...

Are you married?  If so, how many dates did you have before you tied the knot?   I doubt (but please forgive me if I'm wrong), that you got married on that first date? What has this got to do with LinkedIn?   I'm talking about sending connection requests....

LinkedIn is currently one of the best places in the world to build relationships and turn those relationships into customers and clients.  Since lockdown, people all over the world have realised the importance of finding and conducting business on-line and LinkedIn is...

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

Guest blogger Mo Lawson on how to link your insta and blog stories.

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

Before I dive into the reasons why you should give recommendations to people on LinkedIn,  I should probably tackle the two most common questions I get asked here: 💜 What is a recommendation on LinkedIn? 🧡 Why is a recommendation on LinkedIn different from a...

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

Your LinkedIn headline is the most important part of your LinkedIn profile. It goes with you where ever you appear on LinkedIn. It is your shop window, your elevator pitch. So it's essential that it clearly and succinctly explains exactly what you do. What is your...

Featured image: https://www.proxyclick.com/ When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an...

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...

Engagement is measured by adding up any interaction on a particular post.  So, on Instagram that would include all the likes, comment, shares as well as the times it’s been saved or shared to someone’s story.  It’s literally how often people ‘engage’ with...

It’s a good feeling when people congratulate you isn’t it? It’s nice when you’re well known in your circle for being good at what you do.👏I don’t know about you but I love that warm and fuzzy feeling that happens inside when someone acknowledges my skills and...

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

Personal Brand is a hot topic at the moment in the entrepreneurial and small business space, and is incredibly important for anybody running their own business, or looking to progress in their career. In order to understand how to use your wardrobe and the clothes you...

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...