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Should I pay for LinkedIn Premium?

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

How to link your Instagram and blog accounts

Guest blogger Mo Lawson on how to link your insta and blog stories.

How to ask for recommendations on LinkedIn

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

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Should I pay for LinkedIn Premium?

Should I pay for LinkedIn Premium?

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

How to ask for recommendations on LinkedIn

How to ask for recommendations on LinkedIn

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

Why you should give recommendations on LinkedIn

Why you should give recommendations on LinkedIn

Before I dive into the reasons why you should give recommendations to people on LinkedIn,  I should probably tackle the two most common questions I get asked here: 💜 What is a recommendation on LinkedIn? 🧡 Why is a recommendation on LinkedIn different from a...

How to increase the SEO of your LinkedIn profile

How to increase the SEO of your LinkedIn profile

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

How to use the ‘Teammates’ Feature on LinkedIn

How to use the ‘Teammates’ Feature on LinkedIn

When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an effort.  The Teammates feature on LinkedIn...

How to grow your network on LinkedIn

How to grow your network on LinkedIn

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...

HOW TO INCREASE YOUR ENGAGEMENT ON INSTAGRAM

HOW TO INCREASE YOUR ENGAGEMENT ON INSTAGRAM

Engagement is measured by adding up any interaction on a particular post.  So, on Instagram that would include all the likes, comment, shares as well as the times it’s been saved or shared to someone’s story.  It’s literally how often people ‘engage’ with...

Is your LinkedIn feed full of ‘rubbish’?

Is your LinkedIn feed full of ‘rubbish’?

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...

How to ensure your social media is good enough after Covid19

How to ensure your social media is good enough after Covid19

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...

Why you shouldn’t be on Linked In

Why you shouldn’t be on Linked In

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...

How to write scroll stopping Instagram captions

How to write scroll stopping Instagram captions

A good caption on an instagram post can increase your engagement and get that post seen by a LOT more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...

R is for Replies

R is for Replies

When someone comments on your posts, don't just ignore them, don't even just ❤️ them. Reply! If someone at a party said to you 'I like your top', what would you do? Would you ignore them? Hmm, I doubt it. Would you make that funny sign with your hands in the shape of...

Sex, trust and mind reading – my highlights of MarketEd Live 2019

Sex, trust and mind reading – my highlights of MarketEd Live 2019

To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an...

Hashtags on Instagram – The where, why and how

Hashtags on Instagram – The where, why and how

Why do we need them?             Where do we use them? How do we know which hashtags to use – and how many? But first of all: WHAT ARE HASHTAGS? Hashtags are, quite simply, a filing system; a way of categorizing...

Handling customer complaints on social media

Handling customer complaints on social media

TOP TIPS FOR HANDLING CUSTOMER COMPLAINTS ON YOUR SOCIAL MEDIA PAGES Do you ever get that sinking feeling when you open your facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”.  Oh no! What to do?...

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