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LinkedIn brings out a new feature: Creator mode
What is LinkedIn’s ‘Creator Mode’? LinkedIn are rolling out a whole load of new features and Creator Mode is just one of them. ‘Creators’ are people who create their own, original content on LinkedIn. Did you know that only between 1% and 2% of active users on...
How to make sure you don’t miss your DM’s on LinkedIn
Direct messaging on LinkedIn is where the real magic happens. Once you’ve started to build your connections on LinkedIn, the next step is to grow those relationships. Otherwise, they just remain as ‘connections’ and they never become ‘potential business...
How to write great content on LinkedIn
To really succeed on LinkedIn, you need to write great content! I know it sounds simple but it’s actually quite easy to overlook quality for the sake of quantity. People often ask me ‘How often should I post on LinkedIn?’. I always reply – ‘As often as you can create...
How to increase the reach of your posts on LinkedIn.
Find out more about tagging your LinkedIn to increase connections
Are you missing some of the comments on your LinkedIn posts?
How DOES LinkedIn work? How DO we get good engagement on our posts? LinkedIn is about connecting with others and it’s about building relationships. This is so much more important on LinkedIn than on the other social media platforms. The comments on your posts...
How to survive working from home in Lockdown (Yes, there is a mention of LinkedIn!)
I know we’ve all been working from home for a while, but if this is the new norm, here are a few tips to help you survive. When you’re WFH, it can be really hard to get yourself motivated and once you do get going, sometimes it is hard to stop. So how can you...
Increase your chances of landing contracts through LinkedIn with the perfect profile photo
People do business with people and the need to have that personal connection is more important now than ever before. Since lockdown, being online is the only way we can connect with others, so make sure your profile shows you as a human being who does far more than...
The fast way to get your first 500 connections on LinkedIn
We don’t know why LinkedIn have decided that ‘500’ connections is the magic number, but it is! Maybe they got the idea from ‘Fortune 500’? Who knows? When you join LinkedIn and you’re building up your network, whenever you get a new ‘connection’, the number of your...
Will your audience understand what you have written in your post?
Sometimes, if we're an expert in something, we may talk in 'our' language. We may use words and phrases which we use every day forgetting that those who don't work in our industry have no clue what those words mean. I was in a networking meeting the other day and...
Is it worth posting on LinkedIn at the weekends and during the holidays?
We all need a break from work so it’s important that we take time off to recharge our batteries and spend time doing other things. The things is though, that often the things that happen to us when we’re not working present good content opportunities. We...
How to increase the reach of your posts on LinkedIn – in 2 easy steps
With LinkedIn usage growing at a considerable rate from March 2020 during lockdown, most of us know the importance of creating a presence on LinkedIn. LinkedIn has now reached 675 million monthly users (as at Dec 2020). This gives you the potential to sell to...
LinkedIn roll out Product pages for companies to help increase engagement on LinkedIn company pages
In another step to improve LinkedIn company pages, LinkedIn have rolled out a new (ish) idea: ‘Product Pages’. Product pages are a way for companies to feature specific products – in a similar way to different pages on a website. It’s a great step from LinkedIn to...
How to create an event on LinkedIn
What are LinkedIn ‘events’? ‘Events’ on LinkedIn are a way of promoting a conference, meet up or other ‘event’ you are holding either offline (one day maybe….) or online. The events don’t have to be held on the LinkedIn platform and don’t have to...
Provide solutions, not problems
What your customers need are solutions, not problems. Yes, if a customer comes to you with a problem and you see that the only way to really solve this problem is by addressing something much larger, you have a duty to tell them. What is vital here is that you offer...
Schedule your conference calls in your LinkedIn DM’s!
You can book your video calls directly through LinkedIn! Good old LinkedIn have made it even easier to connect with each other – don’t you just love them? If you want to ‘link out’ with someone (to know what that means you’ll have to head to my blog on my website!)...
Helping is the new selling
In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...
Why buy a really expensive outift and leave it hanging in the wardrobe?
You look stunning in it. When you wear it, your confidence levels soar and you feel - and look – taller. You know the outifit I mean – that incredible dress you bought for your best friend’s wedding or that Armani suit you bought for THAT interview. So what has...
The What, Why and How of LinkedIn Stories
What are LinkedIn Stories? LinkedIn Stories are a way of sharing content with your audience for a limited time only. Stories don’t form part of your ‘feed’, they sit behind your profile photo. They’re only available on the mobile app, so if you head to your mobile app...
Would you get married on a first date?
Are you married? If so, how many dates did you have before you tied the knot? I doubt (but please forgive me if I'm wrong), that you got married on that first date? What has this got to do with LinkedIn? I'm talking about sending connection requests....
3 common mistakes people make on LinkedIn
LinkedIn is currently one of the best places in the world to build relationships and turn those relationships into customers and clients. Since lockdown, people all over the world have realised the importance of finding and conducting business on-line and LinkedIn is...
Should I pay for LinkedIn Premium?
Since lockdown, LinkedIn usage has gone up over 22%. Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...
How to link your Instagram and blog accounts
Guest blogger Mo Lawson on how to link your insta and blog stories.
How to ask for recommendations on LinkedIn
What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...
Why you should give recommendations on LinkedIn
Before I dive into the reasons why you should give recommendations to people on LinkedIn, I should probably tackle the two most common questions I get asked here: What is a recommendation on LinkedIn?Why is a recommendation on LinkedIn different from a...