Blog

My blogs are full of tips and tricks about how to use social media, how to run your business and other useful nuggets! Have a look at the ones I’ve published here to see if there is anything which may help you in your business. I try to write in an ‘accessible’ way – I don’t use scary language or marketing speak – I write for YOU so you can understand what I am saying. If you require help with a specific topic, drop me a line and I’ll see if there is a way I can help you.

What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you? When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable? When people see your banners […]

How to reduce the impact of customer complaints on your business using social media

If you don’t want customers to complain, build up relationships with them first. I show you how to do that in this blog.

Why You Should Hug Your Customers

Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers something out of the […]

Volunteering at a Social Media Conference: The True Story

I travelled from London to California in March 2019 to be a volunteer at one of (if not the) largest social media conference in the world. If you’ve never been to, or volunteered at, a conference, this article may help you make the decision whether or not it is something you want to do. I […]

What Is Influencer Marketing & How Can It Help My Brand (especially if I don’t have a budget)?

In this article, I try to de-bunk the myths that surround Influencer Marketing. I aim to show you that Influencers aren’t all bad (really!), and that Influencer Marketing may be a great tool to implement into your Social Media strategy.

How to Network at a conference (and other awesome tips for excelling as a delegate)

Going to a conference can (and should) be a big deal. As well as the learning, there are the connections you will make.

9 Tips To Creating Professional Profile Pictures For Your Social Media Channels

Follow these 9 tips to create profile photos which will make you stand out from the crowd.

My Take Aways from MarketEd.Live 2018

There was so much learning from so many amazing speakers that I felt compelled to share my learning with you all. There are some real gems here so take a look.

How You Can Use Instagram Collections For Your Brand

Do you waste time trawling through other feeds on Instagram looking for an image you’ve previously liked, or have problems remembering someone’s handle and can’t find them? Using Instagram collections as a filing system will save you tons of time – read on and find out how you can use them.

Don’t just ‘talk, talk, talk’ you need to listen too

How to properly engage with other people on Social Media. Don’t just talk talk talk, you need to listen too.

User Personas: why, what and how?

How well do you know your audience? By creating a set of user personas, you can really begin to understand the people you are trying to sell to. If you understand them better, you’re more likely to be better at selling to them too!

Tips For Working From Home

Working from home can be tricky: it’s easy to get distracted, or focus on your work for too long. It can also be lonely. Here are some tips to try to alleviate those problems.