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Feel the fear and do it anyway!

In our last LinkingOut Club talk, BizPaul gave us a great presentation on ‘Facing the Fear and Adapting Your Marketing’ – something that all business owners must do at the moment to survive the Twilight Zone that is 2020! So let’s dive into all the golden nuggets that...

How to write good LinkedIn posts

You know how it feels when you read a post on LinkedIn and you think ‘YES!’. It’s a good feeling right? For a brief moment you love the person who’s profile you’re looking at.  Maybe it’s a short 3 liner or a film or a longer article on LinkedIn, it doesn’t...

Helping is the new selling

In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...

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Feel the fear and do it anyway!

Feel the fear and do it anyway!

In our last LinkingOut Club talk, BizPaul gave us a great presentation on ‘Facing the Fear and Adapting Your Marketing’ – something that all business owners must do at the moment to survive the Twilight Zone that is 2020! So let’s dive into all the golden nuggets that...

How to write good LinkedIn posts

How to write good LinkedIn posts

You know how it feels when you read a post on LinkedIn and you think ‘YES!’. It’s a good feeling right? For a brief moment you love the person who’s profile you’re looking at.  Maybe it’s a short 3 liner or a film or a longer article on LinkedIn, it doesn’t...

Helping is the new selling

Helping is the new selling

In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...

The What, Why and How of LinkedIn Stories

The What, Why and How of LinkedIn Stories

What are LinkedIn Stories? LinkedIn Stories are a way of sharing content with your audience for a limited time only. Stories don’t form part of your ‘feed’, they sit behind your profile photo. They’re only available on the mobile app, so if you head to your mobile app...

Would you get married on a first date?

Would you get married on a first date?

Are you married?  If so, how many dates did you have before you tied the knot?   I doubt (but please forgive me if I'm wrong), that you got married on that first date? What has this got to do with LinkedIn?   I'm talking about sending connection requests....

3 common mistakes people make on LinkedIn

3 common mistakes people make on LinkedIn

LinkedIn is currently one of the best places in the world to build relationships and turn those relationships into customers and clients.  Since lockdown, people all over the world have realised the importance of finding and conducting business on-line and LinkedIn is...

Should I pay for LinkedIn Premium?

Should I pay for LinkedIn Premium?

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

How to ask for recommendations on LinkedIn

How to ask for recommendations on LinkedIn

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

Why you should give recommendations on LinkedIn

Why you should give recommendations on LinkedIn

Before I dive into the reasons why you should give recommendations to people on LinkedIn,  I should probably tackle the two most common questions I get asked here: 💜 What is a recommendation on LinkedIn? 🧡 Why is a recommendation on LinkedIn different from a...

How to increase the SEO of your LinkedIn profile

How to increase the SEO of your LinkedIn profile

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

How to use the ‘Teammates’ Feature on LinkedIn

How to use the ‘Teammates’ Feature on LinkedIn

Featured image: https://www.proxyclick.com/ When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an...

How to grow your network on LinkedIn

How to grow your network on LinkedIn

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...

How to increase your engagement on Instagram

How to increase your engagement on Instagram

Engagement is measured by adding up any interaction on a particular post.  So, on Instagram that would include all the likes, comment, shares as well as the times it’s been saved or shared to someone’s story.  It’s literally how often people ‘engage’ with...

Are you a big fish in a small pond?

Are you a big fish in a small pond?

It’s a good feeling when people congratulate you isn’t it? It’s nice when you’re well known in your circle for being good at what you do.👏I don’t know about you but I love that warm and fuzzy feeling that happens inside when someone acknowledges my skills and...

Is your LinkedIn feed full of ‘rubbish’?

Is your LinkedIn feed full of ‘rubbish’?

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...

Don’t forget your audience in a pandemic

Don’t forget your audience in a pandemic

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...

How to ensure your social media is good enough after Covid19

How to ensure your social media is good enough after Covid19

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...

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