Blog

I know we’ve all been working from home for a while, but if this is the new norm, here are a few tips to help you survive.  When you’re WFH, it can be really hard to get yourself motivated and once you do get going, sometimes it is hard to stop. So how can you...

People do business with people and the need to have that personal connection is more important now than ever before. Since lockdown, being online is the only way we can connect with others, so make sure your profile shows you as a human being who does far more than...

We don’t know why LinkedIn have decided that ‘500’ connections is the magic number, but it is! Maybe they got the idea from ‘Fortune 500’? Who knows? When you join LinkedIn and you’re building up your network, whenever you get a new ‘connection’, the number of your...

Sometimes, if we're an expert in something, we may talk in 'our' language. We may use words and phrases which we use every day forgetting that those who don't work in our industry have no clue what those words mean. I was in a networking meeting the other day and...

We all need a break from work so it’s important that we take time off to recharge our batteries and spend time doing other things.  The things is though, that often the things that happen to us when we’re not working present good content opportunities.  We...

With LinkedIn usage growing at a considerable rate from March 2020 during lockdown, most of us know the importance of creating a presence on LinkedIn. LinkedIn has now reached 675 million monthly users (as at Dec 2020). This gives you the potential to sell to...

In another step to improve LinkedIn company pages, LinkedIn have rolled out a new (ish) idea: ‘Product Pages’. Product pages are a way for companies to feature specific products – in a similar way to different pages on a website. It’s a great step from LinkedIn to...

What are LinkedIn ‘events’?   ‘Events’ on LinkedIn are a way of promoting a conference, meet up or other ‘event’ you are holding either offline (one day maybe….) or online.  The events don’t have to be held on the LinkedIn platform and don’t have to...

What your customers need are solutions, not problems. Yes, if a customer comes to you with a problem and you see that the only way to really solve this problem is by addressing something much larger, you have a duty to tell them. What is vital here is that you offer...

You can book your video calls directly through LinkedIn! Good old LinkedIn have made it even easier to connect with each other – don’t you just love them? If you want to ‘link out’ with someone (to know what that means you’ll have to head to my blog on my website!)...

You know how it feels when you read a post on LinkedIn and you think ‘YES!’. It’s a good feeling right? For a brief moment you love the person who’s profile you’re looking at.  Maybe it’s a short 3 liner or a film or a longer article on LinkedIn, it doesn’t...

In this unusual world of lockdown/no lockdown, can’t go to the office/must go to the office, your customers are all a bit discombobulated. Insecurity is rife in all our businesses as we all worry about what is going to happen not only next year but next week –...

You look stunning in it. When you wear it, your confidence levels soar and you feel - and look – taller. You know the outifit I mean – that incredible dress you bought for your best friend’s wedding or that Armani suit you bought for THAT interview.  So what has...

What are LinkedIn Stories? LinkedIn Stories are a way of sharing content with your audience for a limited time only. Stories don’t form part of your ‘feed’, they sit behind your profile photo. They’re only available on the mobile app, so if you head to your mobile app...

Are you married?  If so, how many dates did you have before you tied the knot?   I doubt (but please forgive me if I'm wrong), that you got married on that first date? What has this got to do with LinkedIn?   I'm talking about sending connection requests....

LinkedIn is currently one of the best places in the world to build relationships and turn those relationships into customers and clients.  Since lockdown, people all over the world have realised the importance of finding and conducting business on-line and LinkedIn is...

Since lockdown, LinkedIn usage has gone up over 22%.  Now, more than ever before, people are realising that they can find new business online in the comfort of their own home, and LinkedIn is a huge part of that process. You lovely folk keep asking me if the free...

Guest blogger Mo Lawson on how to link your insta and blog stories.

What is a recommendation on LinkedIn? According to the kind folk at LinkedIn, a recommendation is: … a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague business partner, or student. Why is it good to have...

Before I dive into the reasons why you should give recommendations to people on LinkedIn,  I should probably tackle the two most common questions I get asked here: What is a recommendation on LinkedIn?Why is a recommendation on LinkedIn different from a...

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

Your LinkedIn headline is the most important part of your LinkedIn profile. It goes with you where ever you appear on LinkedIn. It is your shop window, your elevator pitch. So it's essential that it clearly and succinctly explains exactly what you do. What is your...

Featured image: https://www.proxyclick.com/ When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an...

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...