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LinkedIn brings out a new feature: Creator mode

What is LinkedIn’s ‘Creator Mode’? LinkedIn are rolling out a whole load of new features and Creator Mode is just one of them. ‘Creators’ are people who create their own, original content on LinkedIn.  Did you know that only between 1% and 2% of active users on...

How to make sure you don’t miss your DM’s on LinkedIn

Direct messaging on LinkedIn is where the real magic happens.  Once you’ve started to build your connections on LinkedIn, the next step is to grow those relationships.  Otherwise, they just remain as ‘connections’ and they never become ‘potential business...

How to write great content on LinkedIn

To really succeed on LinkedIn, you need to write great content! I know it sounds simple but it’s actually quite easy to overlook quality for the sake of quantity. People often ask me ‘How often should I post on LinkedIn?’. I always reply – ‘As often as you can create...

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How to increase the SEO of your LinkedIn profile

How to increase the SEO of your LinkedIn profile

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

How to use the ‘Teammates’ Feature on LinkedIn

How to use the ‘Teammates’ Feature on LinkedIn

Featured image: https://www.proxyclick.com/ When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an...

How to grow your network on LinkedIn

How to grow your network on LinkedIn

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...

How to increase your engagement on Instagram

How to increase your engagement on Instagram

Engagement is measured by adding up any interaction on a particular post.  So, on Instagram that would include all the likes, comment, shares as well as the times it’s been saved or shared to someone’s story.  It’s literally how often people ‘engage’ with...

Are you a big fish in a small pond?

Are you a big fish in a small pond?

It’s a good feeling when people congratulate you isn’t it? It’s nice when you’re well known in your circle for being good at what you do.I don’t know about you but I love that warm and fuzzy feeling that happens inside when someone acknowledges my skills and...

Is your LinkedIn feed full of ‘rubbish’?

Is your LinkedIn feed full of ‘rubbish’?

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...

Don’t forget your audience in a pandemic

Don’t forget your audience in a pandemic

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...

How to ensure your social media is good enough after Covid19

How to ensure your social media is good enough after Covid19

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...

Why you shouldn’t be on Linked In

Why you shouldn’t be on Linked In

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...

How to write scroll stopping Instagram captions

How to write scroll stopping Instagram captions

A good caption on an instagram post can increase your engagement and get that post seen by a lot more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...

R is for Replies

R is for Replies

When someone comments on your posts, don't just ignore them, don't even just ❤️ them. Reply! If someone at a party said to you 'I like your top', what would you do? Would you ignore them? Hmm, I doubt it. Would you make that funny sign with your hands in the shape of...

Sex, trust and mind reading – my highlights of MarketEd Live 2019

Sex, trust and mind reading – my highlights of MarketEd Live 2019

To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an...

Hashtags on Instagram – The where, why and how

Hashtags on Instagram – The where, why and how

Why do we need them?Where do we use them? How do we know which hashtags to use – and how many? But first of all: What are hashtags? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users...

Handling customer complaints on social media

Handling customer complaints on social media

Do you ever get that sinking feeling when you open your Facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”.  Oh no! What to do? Customer complaints and negative comments can be very damaging to...

What Colour Are You?

What Colour Are You?

How obvious are your brand colours? When I say 'obvious' I don't necessarily mean 'loud' (like mine are!), but can people look at your brand colours and automatically think of you?When people scroll through their social media feeds and they see those teeny tiny icons...

Why You Should Hug Your Customers

Why You Should Hug Your Customers

Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers...

Volunteering at a Social Media Conference: The True Story

Volunteering at a Social Media Conference: The True Story

I travelled from London to California in March 2019 to be a volunteer at one of (if not the) largest social media conference in the world. If you’ve never been to, or volunteered at, a conference, this article may help you make the decision whether or not it is...

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