Blog

Did you know that your LinkedIn profile can come up in a web search? If you’re smart and use the correct keywords, you could feature at the top of the list when someone is searching online for your product or service. Yes, it really is that simple. What is SEO? ‘SEO...

Your LinkedIn headline is the most important part of your LinkedIn profile. It goes with you where ever you appear on LinkedIn. It is your shop window, your elevator pitch. So it's essential that it clearly and succinctly explains exactly what you do. What is your...

Featured image: https://www.proxyclick.com/ When you’re part of a company or organisation, it’s important to keep up to date with what your colleagues are doing. When we all worked in offices together, this was fairly easy but now we have to make a bit more of an...

Do you sometimes look at how many connections someone has on LinkedIn and think ‘is that real?’ or ‘how on earth did they get that many?’.  Let me tell you that, yes, those people really have built up that many connections – right on LinkedIn. Want me to tell you how...

Engagement is measured by adding up any interaction on a particular post.  So, on Instagram that would include all the likes, comment, shares as well as the times it’s been saved or shared to someone’s story.  It’s literally how often people ‘engage’ with...

It’s a good feeling when people congratulate you isn’t it? It’s nice when you’re well known in your circle for being good at what you do.I don’t know about you but I love that warm and fuzzy feeling that happens inside when someone acknowledges my skills and...

Do you avoid LinkedIn as you think ‘it’s just not for me’? Recently I’ve met a lot of people who tell me that their LinkedIn feed is just full of rubbish content. When they scroll through their feed all they see is sales messages or, at best, content which just...

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

Personal Brand is a hot topic at the moment in the entrepreneurial and small business space, and is incredibly important for anybody running their own business, or looking to progress in their career. In order to understand how to use your wardrobe and the clothes you...

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...

In my article on ‘how mentioning other people can help your brand’, I talk about how appearing in other people's posts on LinkedIn can be beneficial to you. However, someone can only mention you in their posts if you allow it.  If you want to maximize your exposure on...

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...

A good caption on an instagram post can increase your engagement and get that post seen by a lot more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...

When someone comments on your posts, don't just ignore them, don't even just ❤️ them. Reply! If someone at a party said to you 'I like your top', what would you do? Would you ignore them? Hmm, I doubt it. Would you make that funny sign with your hands in the shape of...

To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an...