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Will your audience understand what you have written in your post?

Sometimes, if we're an expert in something, we may talk in 'our' language. We may use words and phrases which we use every day forgetting that those who don't work in our industry have no clue what those words mean. I was in a networking meeting the other day and...

Is it worth posting on LinkedIn at the weekends and during the holidays?

We all need a break from work so it’s important that we take time off to recharge our batteries and spend time doing other things.  The things is though, that often the things that happen to us when we’re not working present good content opportunities.  We...

How to increase the reach of your posts on LinkedIn – in 2 easy steps

With LinkedIn usage growing at a considerable rate from March 2020 during lockdown, most of us know the importance of creating a presence on LinkedIn. LinkedIn has now reached 675 million monthly users (as at Dec 2020). This gives you the potential to sell to...

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Don’t forget your audience in a pandemic

Don’t forget your audience in a pandemic

People don’t always realise how much they need something until it isn’t there. In a normal day, we can connect with hundreds of people without even thinking about it. Walking down the street, on the bus, the tube. In the office, the restaurant or pub. Even if we’re...

How to ensure your social media is good enough after Covid19

How to ensure your social media is good enough after Covid19

“I think we are going to emerge out of this crisis with social media as a more mature medium, and something that is absolutely integral to a global brand’s communications strategy. The tools and the audience are all there - it’s now up to us to make the most of...

How I increased my engagement on Instagram by 154.7% in  30 minutes

How I increased my engagement on Instagram by 154.7% in 30 minutes

This week I gave an 'Instagram stories masterclass’ at the Excel Centre as part of the Hotel Restaurant Catering Show. Have you ever attended a talk at an industry event? You listen, you think it’s great, then you wander off to get some free merch or a coffee and...

Why a social media strategy will get you more followers

Why a social media strategy will get you more followers

If you’re having problems working out what and when to post on social media, maybe you should think about implementing a social media strategy.  Why is this so important? It'll help you get more followers Yes, it’s true! Posting consistently will help you grow...

In which Sarah compares the algorithm to a washing machine

In which Sarah compares the algorithm to a washing machine

Does the word ‘algorithm’ fill you with dread? Does it make you go all hot and cold and bring you out in a spin?  To be honest, when I started in this social media game, I hated the word. I avoided it as much as possible thinking it was something only really...

Why you shouldn’t be on Linked In

Why you shouldn’t be on Linked In

With over 500 million people using Linked In in 2019 and around 100 million of those active every day (yes every day!), surely Linked In is a great place to hang out?  One fifth of regular Linked In users are senior executives and/or decision makers within...

How to write scroll stopping Instagram captions

How to write scroll stopping Instagram captions

A good caption on an instagram post can increase your engagement and get that post seen by a lot more people. There are different ways to encourage people to stop scrolling when your image comes up in their feed. Whilst a strong image is important, having an engaging...

R is for Replies

R is for Replies

When someone comments on your posts, don't just ignore them, don't even just ❤️ them. Reply! If someone at a party said to you 'I like your top', what would you do? Would you ignore them? Hmm, I doubt it. Would you make that funny sign with your hands in the shape of...

Sex, trust and mind reading – my highlights of MarketEd Live 2019

Sex, trust and mind reading – my highlights of MarketEd Live 2019

To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an...

Hashtags on Instagram – The where, why and how

Hashtags on Instagram – The where, why and how

Why do we need them?Where do we use them? How do we know which hashtags to use – and how many? But first of all: What are hashtags? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users...

Handling customer complaints on social media

Handling customer complaints on social media

Do you ever get that sinking feeling when you open your Facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”.  Oh no! What to do? Customer complaints and negative comments can be very damaging to...

What Colour Are You?

What Colour Are You?

How obvious are your brand colours? When I say 'obvious' I don't necessarily mean 'loud' (like mine are!), but can people look at your brand colours and automatically think of you?When people scroll through their social media feeds and they see those teeny tiny icons...

Why You Should Hug Your Customers

Why You Should Hug Your Customers

Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers...

Volunteering at a Social Media Conference: The True Story

Volunteering at a Social Media Conference: The True Story

Mike Stelzner: CEO of Social Media Examiner who had the vision to create the conference “Social Media Marketing World”, and remains the conference lead I travelled from London to California in March 2019 to be a volunteer at one of (if not the) largest social media...

My Take Aways from MarketEd.Live 2018

My Take Aways from MarketEd.Live 2018

There was so much learning from so many amazing speakers that I felt compelled to share my learning with you all. There are some real gems here so take a look.

How You Can Use Instagram Collections For Your Brand

How You Can Use Instagram Collections For Your Brand

Do you waste time trawling through other feeds on Instagram looking for an image you’ve previously liked, or have problems remembering someone’s handle and can’t find them? Using Instagram collections as a filing system will save you tons of time – read on and find out how you can use them.

User Personas: why, what and how?

User Personas: why, what and how?

How well do you know your audience? By creating a set of user personas, you can really begin to understand the people you are trying to sell to. If you understand them better, you’re more likely to be better at selling to them too!

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