Why do we need them? Where do we use them? How do we know which hashtags to use – and how many? But first of all: WHAT ARE HASHTAGS? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users to search […]
How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you? When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable? When people see your banners […]
Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers something out of the […]
How to properly engage with other people on Social Media. Don’t just talk talk talk, you need to listen too.