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Tag: marketing

What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you? When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable? When people see your banners […]

Why You Should Hug Your Customers

Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers something out of the […]

Don’t just ‘talk, talk, talk’ you need to listen too

How to properly engage with other people on Social Media. Don’t just talk talk talk, you need to listen too.

User Personas: why, what and how?

How well do you know your audience? By creating a set of user personas, you can really begin to understand the people you are trying to sell to. If you understand them better, you’re more likely to be better at selling to them too!