Hashtags on Instagram – The where, why and how

Hashtags on Instagram – The where, why and how

Why do we need them?Where do we use them? How do we know which hashtags to use – and how many? But first of all: What are hashtags? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users...
Handling customer complaints on social media

Handling customer complaints on social media

Do you ever get that sinking feeling when you open your Facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”.  Oh no! What to do? Customer complaints and negative comments can be very damaging to...
Volunteering at a Social Media Conference: The True Story

Volunteering at a Social Media Conference: The True Story

I travelled from London to California in March 2019 to be a volunteer at one of (if not the) largest social media conference in the world. If you’ve never been to, or volunteered at, a conference, this article may help you make the decision whether or not it is...