Latest videos & articles
Sex, trust and mind reading – my highlights of MarketEd Live 2019
To open your own conference talking about getting off with people at conferences is an interesting move for sure. However, Paul Ince wasn’t just using cheap jokes for the sake of titillation. Biz Paul’s opener at his conference: ‘MarketEd Live 2019’, was an intelligent analogy for the way social media can sometimes affect us: likes, […]
Hashtags – The where, why and how
Why do we need them? Where do we use them? How do we know which hashtags to use – and how many? But first of all: WHAT ARE HASHTAGS? Hashtags are, quite simply, a filing system; a way of categorizing content so it can be easily found. Hashtags allow social media users to search […]
Handling customer complaints on social media
TOP TIPS FOR HANDLING CUSTOMER COMPLAINTS ON YOUR SOCIAL MEDIA PAGES Do you ever get that sinking feeling when you open your facebook page and your notifications say “John Smith does not like your pub” or “Mary Jones gave your restaurant one star”. Oh no! What to do? Customer complaints and negative comments can be […]
89% of businesses say that testimonials are the best form of content marketing
What do you do with your testimonials? If you’re planning a holiday, you look at review sites so why not in business? People like the verification of a testimonial. Watch what I’ve done with a recent testimonial I received.
Is your content being seen by the right people?
Fed up with making videos, writing articles and no-one sees them? Watch my video to see how I can help you work out who is your target audience.
What Colour Are You?
How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you? When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable? When people see your banners […]
How to build relationships to get repeat business
If you don’t want customers to complain, build up relationships with them first. I show you how to do that in this blog.
Why You Should Hug Your Customers
Really? Is that a thing? I hear you ask. If you think that hugging your customers sounds a bit over friendly, read on dear reader, read on. When I say ‘hug your customers’, do I mean just that or do I mean something more along the lines of: ‘Give your customers something out of the […]